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It’s a misconception that you can motivate your employees. They’re already motivated. The key is to unleash their motivation. The Founder of Aperio Consulting Group, Kerry Goyette takes a deeper dive into motivation, how to leverage it, and the counterproductive motivations that may be holding us back from success.

Kerry is the Founder & President of Aperio Consulting Group, a corporate consulting firm that provides workplace analytics and training to build high performance cultures. Kerry consults clients across the world on scientific strategies for engineering teams that maximize performance. She is also the founding authority of the Motivational Research Institute focused on identifying the key human factor contributors to success.Kerry is certified to administer a wide variety of cutting edge workplace analytics measuring motivation, engagement, safety/risk management behaviors, attitude, mental ability, emotional intelligence and many others. In addition, she is a certified forensic interviewer with advanced training as an expert witness by the American Prosecutors Research Institute. This specialized training has given her unique insight in diagnosing the true problem. Her consulting has taken her all over the world which has exposed her to a variety of workplace cultures and industries.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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29 Responses

  1. Groups and not employees
    Groups recognize thier groups ….conversely bills …..grocery bills to ..literally bills are …..through groups …
    As an individual nothing can be accomplished …not even safety
    Flock
    …as an employee can accomplish with group support …..
    Who can face threats ?
    Alone ?

  2. Identifying what motivates your staff to perform and do better at work is a key management responsibility. Identifying motivational affordances is part of this as is an appreciation of human behaviour in the work place. Your staff as individuals are likely to have a range of motivational needs (some shared, some unique) that if met in full or in part – may encourage them to succeed in the workplace.

  3. Motivation is what you learned from people who influenced you. Most are motivated by money and power, only a few are motivated by selfless service, pride, and professionalism. Read more in "Fail-Safe 101 Actionable Insights on Failures in Leadership and Management."  It's pack full of terrific lessons learned and effective options.

  4. Pay a livable wage. If you don't, do not expect anymore from anyone. I do my job and that is it. Never go above and beyond. You wont get anymore out of it.

  5. I get that Sheen is a pos but just dropping Lohan's name because she had substance abuse issues is a bit much. I know its only an example but choose a fictional character or something

  6. My biggest takeaway: “Our brains will never be fully realized unless we are part of a healthy group.”
    This is powerful and resonates with me. Thank you 🥰

  7. What I learn from this is probably that some HR people tend to have a bias before hiring. I would say that in some years after exponential develop of AI in general, we would input "hard skills" and "soft skills" needed in the job description, so we can use AI as reviewer for removing this kind of decisions driven by emotions.

  8. One thing that stood out to me is when she said; “The hiring decision is made in the first 3-5 min of an interview. “

    The admission of this is powerful; and yet I cannot help but think this adds to the issue of diversity and inclusion within certain industries. Also important to think about motivation factors for people who do not match the culture of a company and know how to communicate to them. Anyways good talk !

  9. After being forced to participate in an experimental medical procedure to keep my job i am now very motivated to be counterproductive at work and disengaged forever.

  10. Motivation is nothing if you don’t pay your workers enough money. Companies are giving raise like 2-3% while the inflation is 6-7%. No wonder why there is a great resignation and quiet quitting

  11. In my experience, having many high performers in a team that are heathy keep the low performers in check and can lift some up who are receptive. Conversely, having mostly low performers that are toxic drag the high performers down no matter how stable and productive they are. Chaos is the goal of toxic people.

  12. Completely agree on the Lean projects vs people projects side. I grew up with a lean mindset, and now I have almost completely abandoned it in favor of placing energy in people. I have generated better results in working with people, rather than trying to hit that big ROI number on a project.

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